Persuasion Scripts Blog

My motivation goes beyond profit and into a deeper form of self benefit. Every day I encounter incompetent interactions with various commercial and nonprofit groups. I’m sure you experience the same thing. You call a business about an immediate need you have (for example, our dishwasher just dropped dead and I want a new one while Melanie really needs it) and the interaction with various repair and sales folks has been clumsy, inept, and silly. The person who answers the phone isn’t the one you need. The one you need isn’t here. Or is here, but when they pick up the phone you can tell they are distracted with another task. I can think of many instances where I was literally trying to give my money away for some product or service and I made that clear, yet the people I was talking with couldn’t figure it out and lost the sale. This can happen over the phone or over the Internet or face to face. People are generally lousy at communication, particularly persuasive communication.

Scripts would help a bit. If everyone had a good basic script for standard encounters (initial contact, maintanence, growth, conflict, termination, etc.) and always used them, sales, service, and satisfaction would improve faster than the addition of computers caused. If you think about it, a persuasion script is a bit like using computers for your work. A computer requires a kind of script before it can be effectively employed. But once you understand that computer script and use it, you accrue serious advantages. With a computer in the system you can bring inventory control to the cash register. With a computer you bring accounting to the cash register. With a computer you bring your catalog to the telephone marketer. A persuasion script provides the same kind of connection and efficiency.

Okay, so if everyone used my persuasion scripts I can make some money and better still, I might get better service in my commercial and noncommercial interactions. So if I sell scripts I get a lot of benefits besides the obvious one.